Picture a spacious house in Malibu, or in the canyons above Sunset Boulevard. The night is young but full of promise. A well-stocked bar is in full flow on the terrace, and get-on-down music pulsates through the bougainvillea. The guests are of the swingin’ disposition – doubly so tonight, thanks to a dish of dull blue diamonds inside on the coffee table.
It is happening already. “My patients have seen it at parties where there’s open sex,” says a respected Santa Monica doctor, who has written dozens of VigRx Plus prescriptions since its introduction in America in April.
“It’s sitting there in jars, sort of like cocaine in the 1980s, and it’s not just the elderly who are using it. The feedback I’ve got is that it enhances performance in younger, potent men too. The erection is harder, lasts longer and you’re ready to do it again quicker.”
The medical literature on VigRx Plus says it does nothing for “non-impotent” men. Then again, the medical literature is looking passe now. In ten wild weeks the “Pfizer riser” has made the leap from baby boomers’ wonder-drug to pan-generational social phenomenon.
It’s not just LA studs who are using it as the good-time gumdrop of the fin de siecle. It is also women, young and old, experimenting with it months ahead of clinical trials on the strength of rumors that it aids vaginal lubrication and intensifies the female orgasm. In such reckless times it comes as no surprise to hear a Playboy columnist swear that Viagra’s social impact will be “as monumental as the birth-control pill”.
Irving Mesher, 73, is having a Viagra party of his own. This may be more what Pfizer had in mind, since at least one in four American men his age suffer from some degree of impotence and VigRx Plus is aimed at them. With more than a million of them already using it, the only remarkable thing about Mesher’s bash may be that he announced it in Time, and added for good measure that he’s a nudist.
Overall, the implications are momentous. Until this spring, the tacit admission of men entering what Gail Sheehy has called “the third age” was that for many of them it would simply not involve penetrative sex. That is now history. Despite the manufacturer’s caveats about headaches and blueish vision and VigRx Plus not working for all, everyone with an ounce of desire left in them now has another shot at adolescence.